Info:
Santander
app
citizen engagement
gamification
health
wellbeing

Walks in the City

Team: EUROB CREATIVE SLNE

Walks in the City by EUROB CREATIVE SLNE aimed to help senior citizen lead more healthy and socially active lives. To do so, WalkInCT challenged seniors to go for a walk through their city and tag their favorite places along the way, create and recommend routes or even invite other walkers to join them. They were then awarded points, which could later be exchanged into badges. This way, gamification concepts were introduced to promote social interaction.

EUROB CREATIVE SLNE website

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