Team: Dirige in2 Social
Walkers Group Santander developed a mobile application for citizens to organise social walking events and record their outdoor activities. This resulted in improving the citizens’ mental and physical health, and reduced the feeling of loneliness among them.
The key members include: Monica Quijano (DIRIGE-In2Social Programme), Soledad Tena (Preservera), Victor Herrara (Insetec Multimedia), Carmen Caso, Javier Figueroa (Volunteer coordinator)
"We researched the general trends in Santander: the alarming increase in the number of people over 65 living alone, the increasing number of family units formed by a single person, the situation of inactivity that generates an emotional burden of loneliness. We wanted to create cultural and formative options that improve people’s quality of life.”
1. Classified citizens’ physical activity profiles based on our preliminary research.
4. Form partnerships with companies and institutes who share our goals, based on our strategy.
5. Identified accessible routes to walk through the city of Santander then classified them by their degree of difficulty, duration and distance. These data was incorporated into the app, for educating the citizens about healthy habits.
Walkers.app: The app organises and coordinates citizen groups to go out for a walk through the city and volunteer to spread the word.
Communication campaign: The volunteers spread the word through posters and brochures on the streets, medical centers, hospitals and public landmarks.
Improved quality of life for users: In the period of the first 3 weeks of regular activity, they recognised an improved physical and mental health, for example by feeling relieved from a chronic pain.
User data: To enhance the experience, the app collected data about user’s profile, habits, behavioural patterns and locations.