Team: Magenta Srl
Magenta Srl’s experiment looked at participatory traffic monitoring with IoT sensors. The experiment was based in the London Borough of Hackney, where a network of IoT sensors was deployed to monitor live traffic conditions. The data collected was then made available on OrganiCity’s Urban Data Observatory tool and was used to measure behaviour changes in correspondence with specific events. Finally, citizens and stakeholders were invited to co-create measurement campaigns, host sensors and contribute to storytelling activities based on the data collected.