Smart Buddy is a platform for citizens of Santander and international tourists visiting Santander. It allows Santander’s local residents to make recommendations of events and places to tourists visiting the city. It was co-created by City Makers and citizens of Santander as OrganiCity experiment.
Key members were Marta (communications), Ivan (UX) and Alejandro (back-end), Álvaro (front-end), Karen (design), Alejandro (tourism information and participation) and Sito (coordination).
“The objective of Smart Buddy was to involve neighbours in the tourism management of their city; by showing venues that are often not displayed on tourism city maps or other internet platforms to foster the economic development of these less touristy areas.”
Public project launch: More than 60 people from neighbourhood associations attended the project launch, including the Santander Councillor of Tourism (Gema Igual) and the Councillor for Neighbourhoods and Participation (Carmen Ruiz).
Initial citizen participation workshops: We held two stakeholder workshops with 20 neighbourhood associations to gather content for the platform. 33 people attended in total. The platform was developed based on the information they provided.
‘In-house’ meetings: We organised several ‘area-specific’ meetings in different neighbourhoods to test and iterate the platform with real users from the area.
Student feedback: When the platform was almost ready, we met with the students from the Tourism University Altamira to receive their feedback and gather more information about Santander.
Smart Buddy Platform: The platform allows tourists to explore ‘alternative’ areas, events, routes and points of interest in Santander. It Includes almost 200 points of interest and 10 routes from our public participation meetings with neighbourhood associations and students.
Map of Santander: Paper maps including local recommendations of 4 sub-areas in Santander are designed, printed and are distributed by the tourism office and neighbourhood associations.