Commuting Santander aimed to supply an additional solution to Santander's crowded transport problem, specifically directed at commuters. This was achieved through co-creating a platform using OrganiCity facilities that allow employees and students to carpool in their daily commute. The project allowed citizens to increase their social network and save money, whilst helping to mitigate urban transport problem.
The key members are David De Beukelaer (Founder and CEO), Santiago Hernandez (Founder & CFO) and Thimo Thoeye (Founder & CTO).
"The experiment's idea is to offer a carpool service that works as a sustainable alternative to a traditional means of commute. Our purpose is to explore the feasibility of a carpool service with a corporate approach in a Spanish scenario, and to gather insights from stakeholders in both public and private sector about the barriers and needs for incentives for the service"
1. Mobility analysis and communication
During this phase we made a radiography of Santander's mobility using data available through OrganiCity APIs. The goals were to have a clear picture on Santander's mobility system, its key problems, reasons etc. Alongside this, we carried out a communication process with a purpose of dissemination.
2. Co-creation and technical development
We organised co-creation events with companies, employees and students to research the barriers they encounter when carpooling and to co-create solutions for overcoming these barriers. On social media, we asked our users for the most relevant features (for them) in a carpool service; we discovered that the public transport and parking availability were the most relevant features. In parallel to our co-creation activities, we prepared our platform to integrate data assets from OrganiCity in order to add functionalities and personalise our carpool service.
Having a clear picture of features in demand, we integrated parking data provided by OrganiCity through the Assets Discovery API to our app.
4. Dissemination, feedback and debugging
Once our service was ready, we shared it to our stakeholders and on our social media. Feedback gathered helped us to fix unnoticed malfunctions in the match confirmation, and to further debug Commuting Santander app.
Detailed and up-to-date street network of Santander: Files in KML and GML format. Each line contains information on the name of the street, its typology (residential, pedestrian, etc), number of lanes and the speed limit.
Location of magnetic loops: Files in KML and GML format, correcting the traffic sensors position. Each point contains information on the street, the lane and the loop identification number. There is also a PDF for visualisation purposes.
Heatmaps: Monthly traffic intensity heatmaps and average of daily pattern per sensor.
App: Android app with a “find a parking” feature feed by OrganiCity real-time parking data.